GEO vs. SEO: How Generative Engine Optimization Changes the Content Game

Generative Engine Optimization (GEO) is the new discipline alongside SEO — optimizing content to be cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Generative Engine Optimization (GEO) is the new discipline alongside SEO — optimizing content to be cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews.