Attribution Without Chaos

A Topic-Centric Framework for Modern Marketing

Attribution has been the #1 challenge in marketing for decades. This white paper explains why every current model fails — and introduces a simpler, cleaner, more trustworthy approach: topic-centric attribution.

What’s Inside

Why traditional attribution models fail 67% of the time
How to stop tracking people and start tracking topics
A proven framework for campaign-level attribution
How Topic Intelligence drives predictable marketing ROI
Real data: topic-centric vs. people-tracking accuracy

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Error rate in ad targeting data (AdAge study)

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Average CMO tenure — shortest in the C-suite

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Accuracy of topic-centric attribution models