The Great Decoupling: How to Measure Content Performance
Impressions are up 49%. CTR is down 30%. The click no longer tells the story.
Schema Markup for AI Search: Beyond Product Schema
Google and Microsoft confirmed in 2025 that they actively use schema markup for generative AI features. 81% of AI-cited pages include structured data.
How Google AI Mode Changes Organic Search Strategy in 2026
Google AI Mode replaces ten blue links with a generated answer and a few cited sources. Here is how to rebuild organic search strategy for 2026.