The Great Decoupling: How to Measure Content Performance
Impressions are up 49%. CTR is down 30%. The click no longer tells the story.
How to Audit Your AI Citation Footprint
Most brands are invisible in AI-generated answers and don’t know it.
Agentic Commerce Is a B2B Problem First
Gartner projects 90% of B2B purchases will be AI agent-intermediated by 2028 — $15 trillion flowing through automated exchanges.
The Topic Authority Stack for B2B
94% of B2B buyers rank vendors before first contact. Over half now use AI to build that shortlist.
The 90-Day Content Architecture Audit
Most B2B content libraries were built for keyword rankings, not AI citation.
Schema Markup for AI Search: Beyond Product Schema
Google and Microsoft confirmed in 2025 that they actively use schema markup for generative AI features. 81% of AI-cited pages include structured data.
SEO for AI Search: What It’s Actually Called and How to
People searching ‘what is SEO for AI called’ — the answer is GEO (Generative Engine Optimization).
The Post-Keyword Brand: Building Topical Authority When
Keyword rankings still exist.
AI SEO Strategy in 2026: How to Optimize for Both
A unified AI SEO strategy for 2026 that works for traditional search ranking and AI citation simultaneously — the content and technical framework that
How Google AI Mode Changes Organic Search Strategy in 2026
How Google AI Mode Changes Organic Search Strategy in 2026 Google AI Mode is not a feature update. It is a structural change to how the dominant search engine on Earth produces an answer. For two decades, organic SEO was a contest to be one of ten blue links. In AI Mode, there are no […]