The Great Decoupling: How to Measure Content Performance
Impressions are up 49%. CTR is down 30%. The click no longer tells the story.
How to Audit Your AI Citation Footprint
Most brands are invisible in AI-generated answers and don’t know it.
Agentic Commerce Is a B2B Problem First
Gartner projects 90% of B2B purchases will be AI agent-intermediated by 2028 — $15 trillion flowing through automated exchanges.
The Topic Authority Stack for B2B
94% of B2B buyers rank vendors before first contact. Over half now use AI to build that shortlist.
The 90-Day Content Architecture Audit
Most B2B content libraries were built for keyword rankings, not AI citation.
Schema Markup for AI Search: Beyond Product Schema
Google and Microsoft confirmed in 2025 that they actively use schema markup for generative AI features. 81% of AI-cited pages include structured data.
SEO for AI Search: What It’s Actually Called and How to
People searching ‘what is SEO for AI called’ — the answer is GEO (Generative Engine Optimization).
The Post-Keyword Brand: Building Topical Authority When
Keyword rankings still exist.
AI SEO Strategy in 2026: How to Optimize for Both
A unified AI SEO strategy for 2026 that works for traditional search ranking and AI citation simultaneously — the content and technical framework that
How Google AI Mode Changes Organic Search Strategy in 2026
Google AI Mode replaces ten blue links with a generated answer and a few cited sources. Here is how to rebuild organic search strategy for 2026.