The Great Decoupling: How to Measure Content Performance When Clicks No Longer Tell the Story
Impressions are up 49%. CTR is down 30%. The click no longer tells the story. Here’s the new KPI framework for measuring content ROI when AI search consumes the answer before the user ever leaves the SERP.
How to Measure ROI from AI Search Visibility: The CMO’s Framework
AI search visibility doesn’t show up in last-click attribution — which means most teams aren’t measuring it at all. This framework gives CMOs a defensible, board-ready model for proving ROI from AI-driven brand discovery.
AI Agents for Marketing Managers: Automate Intelligence Without Losing Strategy
How marketing managers at enterprise companies can use AI agents to absorb systematic intelligence work — competitive analysis, performance synthesis, brief development — without losing strategic control.