When Agents Write the Brief: How AI-to-AI Commerce
When AI agents write briefs for other AI agents, creative strategy stops being a translation layer. Here is what changes and what survives.
MCP (Model Context Protocol): What Marketers Need to Know
Model Context Protocol (MCP) enables AI systems to access marketing tools, data, and workflows in a unified way.
Dwell Time, Interactive Content, and the Agent
Interactive elements that boost human dwell time can simultaneously serve as agent-queryable tools through WebMCP and UCP.