Schema Markup for AI Search: Beyond Product Schema
Google and Microsoft confirmed in 2025 that they actively use schema markup for generative AI features. 81% of AI-cited pages include structured data. Here is the complete implementation guide — including what the data actually shows works, and what it doesn’t.
The Post-Keyword Brand: Building Topical Authority When Search Intent Is Delegated
Keyword rankings still exist. But the buyers who matter are delegating their search intent to AI — and AI selects brands based on topical authority signals, not keyword positions. Here is what brand-building looks like when the query is no longer the starting point.
When Agents Write the Brief: How AI-to-AI Commerce Changes Creative Strategy
When Agents Write the Brief: How AI-to-AI Commerce Changes Creative Strategy For twenty years, creative briefs have been written by humans for humans. A marketer describes the customer, the message, the channel, and the constraints, and another human translates that into copy, design, or campaign architecture. The brief is a translation layer between intent and […]
Perplexity, ChatGPT, and Gemini: How Each AI Search Engine Picks Its Sources
Perplexity, ChatGPT, and Gemini: How Each AI Search Engine Picks Its Sources If you treat AI search engines as interchangeable, you will lose. They are not. Perplexity, ChatGPT, and Google’s Gemini-powered search each select sources differently, weight authority differently, and reward different content patterns. A page that gets cited constantly in Perplexity may never appear […]
Generative Engine Optimization (GEO): The Complete Guide for 2026
Generative engine optimization is the discipline of making content more likely to be cited by AI systems. What it is, how it works, and exactly what to do.
AI Image Generation in March 2026: The Visual Intelligence Layer Content Teams Are Missing
A March 2026 snapshot of AI image generation models, IPTC/XMP metadata pipelines, and why the visual layer is becoming a GEO, AEO, and agentic commerce signal that content intelligence platforms need to measure.