Agentic Commerce Is a B2B Problem First
Gartner projects 90% of B2B purchases will be AI agent-intermediated by 2028 — $15 trillion flowing through automated exchanges.
Agentic Commerce Protocol (ACP) and SharedPaymentToken
ACP defines how AI agents transact with merchants. SharedPaymentToken enables secure agent-initiated payments.
When Agents Write the Brief: How AI-to-AI Commerce
When Agents Write the Brief: How AI-to-AI Commerce Changes Creative Strategy For twenty years, creative briefs have been written by humans for humans. A marketer describes the customer, the message, the channel, and the constraints, and another human translates that into copy, design, or campaign architecture. The brief is a translation layer between intent and […]
The Storefront Is Disappearing. Topical Authority Is What
AI agents control discovery and checkout. The only asset you still own is your topical authority.