“Attribution Without Chaos”

Agentic Commerce Is a B2B Problem First

A vast field of scattered search signals in darkness, with a focused beam of light revealing a luminous topographic map — visualizing no-click impressions as a hidden intelligence map for content strategy

Gartner projects 90% of B2B purchases will be AI agent-intermediated by 2028 — $15 trillion flowing through automated exchanges. The shift from research tool to autonomous buyer is already underway. Here’s what B2B vendors must do now.