Schema Markup for AI Search: Beyond Product Schema
Google and Microsoft confirmed in 2025 that they actively use schema markup for generative AI features. 81% of AI-cited pages include structured data.
Agentic Commerce Protocol (ACP) and SharedPaymentToken
ACP defines how AI agents transact with merchants. SharedPaymentToken enables secure agent-initiated payments.
SEO for AI Search: What It’s Actually Called and How to
People searching ‘what is SEO for AI called’ — the answer is GEO (Generative Engine Optimization).
AI Ethics in Marketing: The Governance Framework Every
AI ethics in marketing is a practical governance problem — here is the framework for defining AI use policies, oversight requirements, and escalation
The Post-Keyword Brand: Building Topical Authority When
Keyword rankings still exist.
Dark Funnel Intelligence: Reaching Buyers Who Are
The dark funnel — where B2B buyers research without identifying themselves — is where AI topic intelligence provides its highest competitive advantage.
AI SEO Strategy in 2026: How to Optimize for Both
A unified AI SEO strategy for 2026 that works for traditional search ranking and AI citation simultaneously — the content and technical framework that
The AI-Native Marketing Team: Roles, Skills, and
Building an AI-native marketing team requires new roles, evolved skills, and organizational design that supports rapid AI adoption without sacrificing
When Agents Write the Brief: How AI-to-AI Commerce
When AI agents write briefs for other AI agents, creative strategy stops being a translation layer. Here is what changes and what survives.
AI for Product Marketing: Intelligence That Closes the
Product marketers using AI intelligence to close the positioning gap between what their product does and how their audience describes their problem win