“Attribution Without Chaos”

Perplexity, ChatGPT, and Gemini: How Each AI Search Engine Picks Its Sources

Perplexity, ChatGPT, and Gemini: How Each AI Search Engine Picks Its Sources If you treat AI search engines as interchangeable, you will lose. They are not. Perplexity, ChatGPT, and Google’s Gemini-powered search each select sources differently, weight authority differently, and reward different content patterns. A page that gets cited constantly in Perplexity may never appear […]

Generative Engine Optimization: The Definitive Guide for 2026

Generative Engine Optimization: The Definitive Guide for 2026 Generative Engine Optimization, or GEO, is the discipline of making content visible, citable, and recommendable inside AI-generated answers. It is not SEO with a new acronym. It shares some fundamentals with SEO, ignores others, and adds requirements that traditional search optimization never had to handle. This guide […]