Dwell Time, Interactive Content, and the Agent Interaction Layer: Building for Two Audiences
Interactive elements that boost human dwell time can simultaneously serve as agent-queryable tools through WebMCP and UCP. Here’s the framework for building content that serves both human engagement and AI agent interaction in 2026.
The Storefront Is Disappearing. Topical Authority Is What Replaces It.
AI agents control discovery and checkout. The only asset you still own is your topical authority. Here’s why structured content intelligence is the most defensible position in agentic commerce.