Rethinking Martech ROI: Why Your Website’s ‘Data Purity’ is a More Valuable KPI Than Clicks
As a Chief Marketing Officer, your world revolves around a dashboard of acronyms: MQL, SQL, CAC, LTV, ROI. For years, you’ve justified budgets and measured success by your ability to move these numbers. At the top of that dashboard, driving everything, have been the foundational metrics of traffic and clicks. These metrics are not wrong. […]
The Post-Cookie Apocalypse: How a First-Party Data Strategy is Your Competitive Moat
For years, we had a map. It was messy, often inaccurate, and borrowed from a dozen different sources, but third-party data gave us a sense of the digital landscape. We could follow users from site to site, make educated guesses about their interests, and target them with what we hoped was a relevant message. That […]