The Post-Cookie Apocalypse: How a First-Party Data Strategy is Your Competitive Moat
For years, we had a map. It was messy, often inaccurate, and borrowed from a dozen different sources, but third-party data gave us a sense of the digital landscape. We could follow users from site to site, make educated guesses about their interests, and target them with what we hoped was a relevant message. That […]
Meet Your New Hardest-to-Please Customer: The AI Agent
For years, you’ve meticulously crafted customer personas. You know “Marketing Mary” and “Founder Frank.” You understand their pain points, their goals, and the exact shade of blue that makes them click “buy.” You’ve optimized your website to be a welcoming, persuasive, and aesthetically pleasing experience for these human visitors. It’s time to add a new […]