Schema Markup for AI Search: Beyond Product Schema
Google and Microsoft confirmed in 2025 that they actively use schema markup for generative AI features. 81% of AI-cited pages include structured data. Here is the complete implementation guide — including what the data actually shows works, and what it doesn’t.
Dwell Time, Interactive Content, and the Agent Interaction Layer: Building for Two Audiences
Interactive elements that boost human dwell time can simultaneously serve as agent-queryable tools through WebMCP and UCP. Here’s the framework for building content that serves both human engagement and AI agent interaction in 2026.
The Storefront Is Disappearing. Topical Authority Is What Replaces It.
AI agents control discovery and checkout. The only asset you still own is your topical authority. Here’s why structured content intelligence is the most defensible position in agentic commerce.